Features and services of Google Adwords
Google Ads, where you can bid on certain keywords for online advertising for brand awareness and conversions. The ad appears on Google’s search results and Google partner sites, here you can learn what are the features and services of Googe Adwords.
Here are the important features and services of Google adwords are:
Keyword Planner
Google keyword planner is a tool in google ads where it helps to build new Search Network campaigns or Display campaigns by providing keywords and ad group ideas like search volume, keywords trending, competitions, and bidding.
Adwords Express
It is also called as Google boost, this feature supports small businesses to grow and increase sales by automatically managing ad campaigns, keywords, and ad placement.
Google Ads Editor
It allows users to make changes to ads in bulk and save time. Google Ads Editor is a downloadable cost-free application. This program also allows users to see ad performance, like a dashboard.
Google Ads Manager Accounts
Google Ads Manager Accounts allows you to view and manage multiple ad accounts from one login. This is most used by Advertising agencies to manage client accounts.
Reach Planner
Reach Planner is a tool that allows users to reach the audience and extend their video ads across YouTube and Google video partners and it allows users to choose their audience.
Placement-targeted advertisements
Placement targeting ads allow advertisers to choose specific ad placements like where their ads should appear or in which site by providing keywords, topic, domain, and targeted audience.
Remarketing
Remarketing helps to connect with people who previously interacted with your website or mobile app, it also increases your brand awareness and therefore reminds audiences to make a purchase.
Ad extensions
This feature allows advertisers to show additional info about your business with ads, like phone numbers, web page links, and location. This helps to improve ad visibility, get more clicks, and increase ROI. They appear with the Search Network and on the Display Network.
Here is the list of Extensions
- App extensions are the extensions that allow advertisers to provide a link mobile or tablet app.
- Call extensions are the extensions that allow advertisers to include a clickable phone number.
- Location extensions are the extensions that allow advertisers to show business address.
- Review extensions are the extensions that allow advertisers to showcase reviews about the site or product.
- Sitelink extensions are the extensions that allow advertisers to add an additional link.
- Callout extensions are the extensions that allow advertisers to add additional descriptive text.
- Price extensions are the extensions that allow advertisers to display prices of a product.
- Message extensions are the extensions that allow the ability to connect with advertisers via SMS.
- Promotion extensions are the extensions that allow advertisers to highlight sales and promotions.
- Structured snippets are extensions that highlight specific aspects of your products or services.
Google AdWords Customer Match
Customer Match allows advertisers to reach and engage ads to customers based on online and offline data shared with Google. This feature is used across Search, Shopping, Gmail, YouTube, and Display ads.
Conclusion:
Google is constantly introducing new services and features to increase your brand awareness using PPC and increases CTR for your business around the world.
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