What is Google Adwords?
Google Adwords is one of the modules in digital marketing, and it is a digital advertising platform developed by Google, where you can do branding and promote your services or products by bidding for online advertising within the Google ad network to web users. It helps you reach the audience and convert them into customers.
Grow your Business with Adwords:
- Grow your sales by online ads or app install or a sales call.
- Generate Leads by boosting the audience to take action (click) and convert them into clients.
- Increase website traffic by reaching the right people at the right time.
- Encourage the audience to show interest in your product.
- Build brand awareness.
- Promote your app and increase your app installations.
Google Ads is built around three principles:
- Relevance
- Control, and
- Results
Lets us know more about principles:
Relevant: Google Ads helps you connect with the right audience, at the right time. Your ads can appear on Google Search and other google partners websites, when someone is searching for your products or services. We can also filter geography and demography.
Control: Google Ads gives complete access to control your budget. You choose how much amount spend per ad or per day or per month.
Results: Google ads measurement tools make you see how your site is performing, apps, and ads campaigns are running.
Different types of Google Ad campaigns:
The sort of marketing campaign you pick to create needs to be based on your advertising goals.
Here are different type of google ad campaigns:
- Search Ad
- Display ad
- Video Ad
- Shopping Ad
- App Ad
Let us know more details about ads:
| Ad Network | Use | Where ad appears | Ad Type | Bidding |
| Search Ad | It shows your message in google search, if users are searching for your product or service. | Google search results and on other Google partner sites | Text Ad | CPC (Cost per Click) |
| Display Ad | Display Ad is used to increase brand awareness, reach audiences with users interests across Google partner sites and do remarketing . | across more than two million sites and app(Google partner sites) | Image/Banner | CPM (Cost per 1000 Impressions)/CPC/CPA |
| Video Ad | Video campaigns engage customers in different ways help you bring your business’s story to life. | Ad is show on Youtube within other streaming video content and across other Google’s network sites and apps. | Video | CPV (Cost per view) |
| Shopping Ad | Boost traffic to your site or physical store by promoting your products online and give the complete info about the product. | appear on Google Shopping next to search results and near text ads. | Text/Image | CPA ( Cost per Action) |
| App Ad | increase engagement and app installs | appears on Search, Play, and YouTube, and even on mobile sites and apps. | Text/Image/Video | CPI (Cost per Installation) |
