SEO stands for Search Engine Optimization and it is one of the Modules in digital marketing.
It is the process of increasing traffic to the website through an organic and free search.
So, in other words, increasing the visibility of the website by growing the quality and quantity of web content. As a result website and page rank on the top of the Search engine (like Google, yahoo and bing etc).
SEO considers how search engines work, here the algorithm works to bring out the results. It considers the best content depending on the keywords users search and displays the results on SERP (Search Engine Results Page).
Search engines work on 3 primary functions:
Relevancy, Authority and Layout are the 3 pillars of SEO based on this website ranks and displays.
Relevancy: Search Engine looks for the content of pages that are closely related to the keyword.
Later like this it displays thousands of relevant pages for every search term.
Authority: The search engine determines if the content is accurate and trustworthy. For this, it looks at the number of Backlinks that the website contains.
Backlinks are important to indicate which page should rank first.
Layout: The search engine uses the above data (Relevancy and authority) to decide which page may satisfy the user’s query, for this Search engine finds useful data.
If the data is not useful it won’t rank the content on top of the SERP.
let us know more about the types:
Technical SEO is used to improve the technical aspects of a website to increase the ranking in search engines by crawling and indexing.
We have seen how Search Engine works and the function of Technical SEO Here are a few more functions which help to rank high on SERP:
On-page SEO is an activity that is done on the website to both content and HTML code of a page to increase the ranking.
Factors of On-Page SEO are Keywords, URL, Title, Content, Heading, Image alt text and Meta description etc.
Off-Page SEO is an activity that is done outside the website which is like, bringing backlinks to your website from another website.
Backlinks such as Directory submission, Social bookmarking submission, Article submission, Blog Submission, Image submission, and Q&A, etc helps to increase the traffic and website ranking.
The website should be mobile-friendly, for this Mobile SEO helps to design a website and a page to make it suitable for all mobile devices with different sizes.
SEO techniques are classified into three hackers:
White Hat: It’s an ethical hacker where it follows rules and regulations of Search Engine guidelines and recommends as a good hat.
Black Hat: Violates Search Engine guidelines and manipulates the algorithm to rank the best on SERP, also called spamdexing.
Gray Hat: Same as a white and Black hat, they may cause problems by following and violating ethics.