What is the use of SEO?
SEO (Search Engine Optimization) helps small business owners to create fastest and user-friendly websites and ranks higher in search engines.
As you have learnt that SEO is the process of making changes to your website content in order to appear in the search engines, now you will learn what is the use of SEO (Search Engine Optimization)?
6 Reasons what is the use of SEO:
Helps you to Build Branding:
Building a strong online branding in search engine is very difficult nowadays, for this, you have to be sure about your topic.
Try being unique compare to your competitors, use a strong unique selling point (USP) for your brand.
Content should be clear and readable and should know what others are thinking about your content. Find ways to earn backlinks to the content from other sites.
Do blogging, submissions and trying using long tail keywords in your content.
Inbound Marketing Strategy:
Cold Calling and Email Marketing comes under Outbound Marketing, Inbound Marketing makes it easy for your audience to find you when they are interested in your services or products.
When users find interesting info in your website and learn more and do some action it is inbound lead.
According to Hubspot, 59% of marketers said that inbound practices provided the highest quality leads for their sales teams.
SEO provides more traffic than PPC:
You know for each SERP there are 7 search ads and 10 organic results, 71.33% of searchers click on an organic result on the first page because the answer is that users trust Google’s algorithm.
With SEO you can beat your competitors:
61 per cent of marketers say that improving SEO makes us beat competitors.
Monitor your competitor SEO activities, backlinks and keywords using tools like SEMrush, Similarweb, Ahrefs, Alexa etc.
Helps to find the targeted users with Keywords:
Keywords play a vital role in SEO, Audience search for the information in search engine with the keywords, trying using keywords in URL, meta tags(description, title, heading, image optimization) and atleast 2 to 3 times in website content etc.
Improves user experience:
SEO technical factors like mobile-friendly, usability, content and site speed play a much bigger role in rankings.
Google algorithm goal is to provide best results for users, so it drive users to relevant page, this improves conversion rate as well.
Easy to Measure:
one of the biggest benefits of using SEO, it is easy to measure or overview the results.
By using Google Analytics you can easily monitor your traffic, referral sources, conversions, and other metrics. With this, you can easily find what is working and what is not working.
Conclusion:
SEO is essential to help optimize a website for search engines(Yahoo, Google, Bing etc) to increase traffic and rank the highest position, few of the factors are keywords, content, backlinks, domain and social media. SEO techniques for smaller business can help to grow sales and ROI.
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